About Us
Inspired by Nature. Influenced by Culture.
De Mi Tierra is a natural skincare line that pays tribute to traditional Mexican skincare rituals. We are taking skincare back to basics, just like Abuelita, using only earth-made ingredients indigenous to Latin America. We are inspired by nature and influenced by culture.
De Mi Tierra means “From My Earth” because we believe that skincare products should be as nature intended them to be...natural, simple, and effective. We are here to celebrate the beauty and richness that Latin-American ingredients have to offer. Influenced by our Mexican culture and upbringing, De Mi Tierra honors our ancestral healing powers by making clean skincare with earth-made ingredients that are influenced by our roots. Our Abuelita always had a natural remedy for everything and De Mi Tierra is a tribute to these traditional skincare rituals.
From natural deodorants to facial items to body scrubs and body butters, all of our products are intentionally handmade in small batches in our Chicago studio. Bienvenidos!
"Our products are formulated to activate nature's healing potential, working with nature to nourish and heal your skin.
De Mi Tierra is a tribute to traditional Mexican skincare rituals. We are here to celebrate the beauty that Latin-American ingredients have to offer." ~ Evelia Torres, Founder
Meet Evelia, Founder of De Mi Tierra
I was raised in the southside of Chicago by Mexican immigrant parents and I founded De Mi Tierra to honor them and our story. Growing up, my Abuelita always had a natural remedy for everything, and this holistic and natural approach to skincare and overall wellness came from her teachings.
After working in the beauty industry for over 10 years, I realized that there was a need for safe clean skincare that honored our roots and our story. De Mi Tierra is building a space in the beauty industry for the next generation of Latinas, one of the largest underrepresented and underserved minority groups in the country. We believe in the power of authenticity and De Mi Tierra is here to demand a culturally relevant space in beauty… loud and proud.
Working in the beauty industry made me quickly realize that it’s largely unregulated and the manufacturing practices used in the U.S. are lacking. I am on a mission to deliver natural and effective skincare to one of the largest consumers of beauty products…Latina women.
Our products are handmade in small batches and we only use earth made ingredients like nopal, mango, avocado, coconut, hibiscus, and many more that can be found throughout Latin America. Our skincare products are intentionally created to activate nature’s healing potential, working with nature to nourish and support radiant healthy skin. De Mi Tierra is here to celebrate the beauty of Latin-American ingredients. Using these natural ingredients have a dual effect…they are best for our bodies and they also allow us to reconnect to nature and to our heritage.
I took a chance on myself over five years ago and I started De Mi Tierra out of my home studio andI have successfully built it into a successful business, gaining recognition from several media outlets like Univision, Chicago Tribune, and more.
When I’m not busy trying to build a beauty empire, you’ll often find me chasing after my three beautiful daughters while ensuring that I don’t forget my cafecito on the stove.
Thank you for being here. We are proud to offer you and your family handmade skincare products that are safe and highly effective. Gracias for joining me on this journey!
Con Amor,
Evelia
